Frisini Motorsports: Building a Go-Fast Empire
In less than a year, Frisini has come out of nowhere to rejuvenate the Spectre and Sonic powerboat lines.
Starting a business from scratch is never easy, especially in the high-performance powerboat business. The history of the go-fast boatbuilding is littered with more than a few failed start-ups, most of which were going to “do it better.” In the end, they were undone by exorbitant start-up costs—from tooling to manufacturing—and by trying to compete as a new player in a saturated market. In the end, they found that what appeared to be a glamorous industry with a big-buck clientele was not, as Jean Porter-Brune of Formula boats told me 15 years ago, “a pot of gold.”
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